Lasso Motel Whiskey - Highway To High Spirits

WHY LASSO MOTEL?

The name Lasso Motel isn’t just another label on a whiskey bottle; it’s a tribute, a story, and a gateway to an era that was wild, untamed, and full of character.

INSPIRED BY THE UNTAMED SPIRIT OF A BYGONE ERA

Lasso nods to the Texas roots of the Belmont Hotel—a Dallas icon with a rugged spirit, evoking the allure of LA’s famed Chateau Marmont. Just as a lasso captures something meaningful, we created this whiskey to capture the spirit of an era fueled by rock and roll, rebellion, and unapologetic creativity. Our aim was to revive the electric energy of those days when boundaries were pushed and creativity thrived, all carried forward in our bottles.

Motel captures the Belmont’s edgy, lived-in charm—a refuge for artists, musicians, and free spirits from around the world, much like our globally sourced cask finishes. Motels have long been symbols of rock-and-roll rebellion, places for wanderers and storytellers seeking escape from convention. This name nods to the Belmont’s heyday, a gathering spot for dreamers and rebels, including our founder.

Lasso Motel is about more than a place or a drink; it’s about embracing the bold, the unapologetic —
a time when life was lived out loud.

EACH SIP IS A TASTE OF THE OPEN ROAD and the thrill of endless possibilities

We’ve bottled that essence, inviting you to relive those late nights and unforgettable moments. Lasso Motel Whiskey is a tribute to a time when artists and icons gathered to fuel their journeys—an experience of freedom and authenticity you’ll taste in each glass. Experience our lineup here.

EMBRACE THE UNTAMED WITHIN

It’s the kind of whiskey James Dean might have raised a glass to, under the neon lights of a timeless roadside haunt. Raise a glass of Lasso Motel, and let the spirit of the desert course through your veins.