James Dean Rye Whiskey - Lasso Motel Whiskey

Lasso Motel by James Dean


James Dean found a way to make twenty-four years last forever. This 13 year Rye Whiskey is created as a tribute to the man who refused to perform life and instead insisted on living it. Thirteen years in the making. A legend in every pour.

James Dean Rye Whiskey James Dean Rye Whiskey
James Dean

NOSE

LIGHT GREEN PEAR, CHERRY WOOD, BURNT SUGAR,
CINNAMON SPICE

PALATE

DARK FRUIT NOTES TURNS INTO RICH CACAO AND TOASTING BAKING SPICE WITH LIGHT FLORAL FINISH

MASH BILL

95% Rye | 5% Malted Barley

Dean didn’t study or chase cool. He was it.


He was the original outsider. Indifferent to the world’s expectations in the way only the truly certain can afford to be. He didn’t campaign for rebellion. He simply lived as though the rules had never applied to him, and the world couldn’t look away.

James Dean James Dean
13-yr badge

“If a man can bridge the gap between life and death, if he can live on after he’s dead, then maybe he was a great man.“

James Dean Signature
James Dean

Thirteen years in the making. A legend in every pour.


Lasso Motel’s James Dean Rye was made under that same quiet conviction. Aged thirteen years and bottled at 112 proof, it carries the kind of character that can’t be manufactured and like him, it refused to be rushed. There is heat here, and depth, an echo of the man that embodied living fast. The proof matches the drive. It lingers the way legends do: long after you expect it to be over.